Industrial Design

If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). Among the literally thousands of his well-known forms, shapes and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlines trains and ocean liners, the Shell and Exxon logos, NASA's Skylab, and the interior of the Concorde. The only designer ever awarded a Time magazine cover story, Loewy designed for everyone - from the housewife for whom he created the bestselling look of the 1935 Coldspot refrigerator to President Kennedy for whom he redesigned Air Force One. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design.