Smart founders find a wealth of playbooks to help them reach product-market-fit. But after they do, the playbook is missing. Raising more capital is easy now, but how do you spend it wisely? Are you just growing for the sake of growth, or do you have a specific target in mind? Having lived through three tech scale-ups and working with many founders, Roland Siebelink and Doug Miller argue that founders should set their sights on product-market-dominance. This means following a proven roadmap that can feel like a rollercoaster, And focusing efforts on entrenching themselves deeply into a mainstream market before competitors can catch up. Combining the best of Gazelles growth company coaching with timeless Silicon Valley advice, Roland and Doug provide scaleup founders with the first playbooks particularly focused on (Vol.I) mid-stage and (Vol.II) late-stage tech ventures.