By Invitation Only

In the increasingly competitive world of advertising and marketing, successfully launching a new product or service is a huge challenge. And, even the world's leading agencies and designers find it increasingly difficult to come up with an idea that is completely new, completely original. By Invitation Only is a collection of some of the world's most innovative launch concepts created in recent years and demonstrates the lengths to which corporations will go to get the attention of the consumers targeted. Brand names featured include TAGHeuer, Red Bull Music Academy, Nike, and Mont Blanc. Concepts range from elaborate printed invitations to exclusive champagne infused watch launches to a block of wood inviting decking customers to "come and see why we're designers not builders." Agencies featured include Why Not Associates, Sagmeister Inc, Studio Round, Fernando Rocha, Magpie Studio, and more.