The New Venture Adventure

This manual was originally created on the initiative of the Swiss office of McKinsey and Company and executed by two employees for its business plan competitions held for students at Swiss universities and colleges. Advice for starting up a new venture is provided, including information on preparing a business plan and arranging financing, methods for valuing a start-up, examples of a professional business plan showing both form and content, and guidance on the stages through which a typical start-up progresses. Factors analyzed include product and customer benefit, a focused business strategy, requirements for the management team, and marketing and distribution concepts. As with most Texere products, this is a handsome publication. c. Book News Inc.